Shang Chi Headed to Straight to Disney Plus?

Shang Chi Headed to Straight to Disney Plus?

It’s beginning to look like a possibility.  

Delta Variant panic porn may work to Disney’s advantage in this case.  It might spare them the embarrassment of another flop.

Shang Chi was supposed to be released “Only in theaters” in three weeks.  Except that in the latest ads the “Only in theaters” has been dropped and so, for that matter, has the Sept 2nd release date.

The tracking has to be terrible on this movie.  It was created from scratch to pander to China and the Chinese were deeply offended by it.  Part of this is the whole Fu Manchu thing, they’ve hated that character since they first heard about him in the 1920s.  And Shang Chi’s original father was the Sax Rohmer estate sanctioned Fu Manchu himself.  When the rights lapsed and Marvel couldn’t get them back they turned Fu Manchu into the Mandarin but he was obviously the same character.

Another part is that the Han really don’t know who they are right now.  They have no self-imposed collective identity.  In the past 100 years, they have had too much happen to them to have a consistent collective image of themselves.  They are a mass of conflicting pathologies because they couldn’t be anything else after the century they’ve gone through.

Consequently, a bunch of Marvel/Disney Baizous telling them, “this is what you are,” went over like a lead fart.

And Shang Chi won’t do any better here.  Walmart has seen the writing on the wall and is clearance-ing out the Shang Chi toys before the movie is out.

That is the kind of thing that filmmakers like Kevin Feige couldn’t care less about and makes accountants like Bob Chapek pull his hair out.

Hollywood still sees China as a good market, whereas the institutional investors see it as a near-future liability and Chapek represents the investors, he’s been very clear about that. 

The renewed Covid panic gives Chapek all the excuse he needs to give Shang Chi the Artemis Fowl treatment and send it straight to streaming without bothering with a $30 surcharge that no one is going to pay anyway.

More importantly, it diminishes Kevin Feige, which is Chapek’s primary goal these days.

Okay, I’m done here.

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Comments (11)

  • Talos Valcoran Reply

    I think my favorite reaction from the Chinese is their assessments of how ugly the main cast (excepting Shang Chi’s father) was.

    August 12, 2021 at 12:13 am
  • furor kek tonicus Reply

    More importantly, it diminishes Kevin Feige, which is Chapek’s primary goal these days.
    .
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    it’s always so heartwarming to see management and labor working together and cooperating to achieve a common goal.

    August 12, 2021 at 1:39 am
  • douglas dean whiddon Reply

    I’m kind-of interested in seeing this, Not enough to go to the theater, I’m not doing that again until I can damn well sit where I want. But, I am planning on acquiring it, somehow. The only thing that annoys me from the beginning is what they’ve done with the rings. They are treating the 10 rings like some kind of magic lasso. What was wrong with how they really worked?

    August 12, 2021 at 2:31 am
    • The Dark Herald Reply

      All of Marvel canon is drifiting off course. First and foremost, Kevin Feige is not a comic book nerd. I was taken in by the Disney propaganda too, however, in early interviews he explicitly says that he when he ws little, he had the pajamas and the bed sheets but he was never really into the comic books. Consequently, you now have that bizarre hybrid-Task Master, instead of the one fans really wanted. His writers are mining Marvel for “inspiration.” Then they put their own spin on whatever they find.

      August 12, 2021 at 11:10 am
      • Kyle Reply

        Wait…that was taskmaster? I thought the MCU brought a power ranger into the universe and made him a villain for some reason.

        August 12, 2021 at 12:13 pm
    • Codex Reply

      Wait 3-5 years and borrow a public library copy.

      August 15, 2021 at 6:06 am
  • Chris Lopes Reply

    This one must have tested like crap. Either that, or Chapel is willing to burn a movie just to screw with Feige.

    August 12, 2021 at 3:58 am
  • jorgen b Reply

    The guy they have playing the character, the costumes, etc., it looks like a low budget bootlet Jet Li.

    August 12, 2021 at 4:07 pm

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