Rob Liefeld SAVAGES Former DC Publisher Dan DiDio

Rob Liefeld SAVAGES Former DC Publisher Dan DiDio

Hyper-successful artist Rob Liefeld has a podcast where he talks about the past of comics, and nothing’s been more interesting to watch than the trainwreck of DC Comics which started around the New 52 more than a decade ago, through the present where they are on one of the biggest collapses of history.

On his podcast, he talks about how Dan DiDio took over publishing as Editor in Chief of DC and used a bombastic personality in order to give others the illusion he had “all the answers” as per Liefeld. According to the podcast, DiDio tried to keep the spotlight on him, making himself a personality to swindle the industry into believing he had credibility. It sounds a lot like a current crop of ComicsGaters, and it’s no wonder that Ethan Van Sciver came up under DiDio and is much using the same playbook now.

But Liefeld goes further with DiDio, calling him “a raving lunatic” behind the scenes. The New 52 was an initiative to reboot the DC Universe and pare it down, but it clearly had no plan from a storytelling perspective. It was a mess for most of the line and collapsed rather quickly to force them into another event to reset the universe. Now it seems like DC is doing it every couple of years because they just can’t stick the landing. All of this is brought on by DiDio and we are seeing the fallout of his influence to this day.

Liefeld’s podcast is very interesting and goes into a lot of detail on what happened at this company. You can listen to the full talk about the New 52 and DiDio here.

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Comments (2)

  • Bonesaw Reply

    I’m not a fan of Leifield after hearing what Chuck ‘The Legend’ Dixon had to say about him, but it will be interesting to hear his view about these things.

    A little off topic, but the artwork of Leifield at the top of this article reminded me of early Image Comics, and how, if anything, their abysmal storylines, half baked characters, and other struggles showed me that the ‘rock stars’ of the 90s era comics actually really did need an editor to keep an eye on them, get them to focus on their weak spots, and not produce sub standard content.

    If they hadn’t have been quite so egotistical about their own work and either spent a little time editing each other, or snagging a high quality editor or two for the entire line, then they’d have probably done much much better, and maybe even have been successful in their initial attempt to create a unified, shared, setting like D.C. and Marvel.

    November 23, 2020 at 4:48 am
  • Michael Maier Reply

    Did Chuck discuss Rob L in a particular YouTube video or something?

    Ugh… Image was the worst. Constantly late delivering comics to the stores and comics that revolved around crappy concepts executed with no stories behind them.

    I barely remember the plots to any Image comic and I think I bought them all for years. Except Spawn and that’s only because the story recapped itself every issue and NEVER WENT ANYWHERE!

    Marvel and DC should have seen where that was going and not followed. Instead, they too hyped everything chasing sales and destroyed their own brands.

    July 30, 2021 at 1:12 am

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