Another Win for Warner BrothersThe Dark Herald
I’m still boggling over this one.
The marketing geniuses at Warner Brothers social media came up with a real winner.
I mean this was genius.
No, this is for real.
This is a thing they did.
You knew what was going to happen.
I knew what was going to happen.
How did any marketing department in 2022 not know what was going to happen?
Speaking of Twitter The Golden Globes were streamed live last night. The reason it was streamed was that no network or cable broadcaster would touch it.
And again, it was streamed on Twitter.
It’s okay to laugh out loud at that part because you, my Darklings, are smarter than people who run Hollywood award shows. And yes it went where you knew it would.
“Over two hours on Sunday night, the official Globes Twitter account inanely tweeted the winners of its various categories, buffering them with odd non-sequiturs. The tweets, which read like a 65-year-old social media manager’s idea of conversational tweeting, largely forgot to name the actual projects being awarded, and tended to instead go something like this: “They may be in movies made for the small screen, but these leading ladies are big stars. Congratulations to Kate Winslet for your #GoldenGlobe.”
There were archaic emojis, bizarre proclamations (“It takes 43 muscles to smile – thanks for the work out Andrew Garfield”), and tweets hastily deleted after inspiring confusion (“If laughter is the best medicine, West Side Story is the cure for what ails you” ??). It was unintentionally funny – the Globes are being routinely roasted across Twitter this morning – but also embarrassing, a slow death spiral that you couldn’t look away from.”