Solid Book of Boba Fett Numbers(?)The Dark Herald
If you think that numbers that have been tortured until they confess to anything are solid. Well then, yes, they’ve been solidly tortured at least.
The audience for Book of Boba Fett, measured by Samba TV across 46M TV devices with a panel of 3 million Smart TV households who watched at last five minutes, was 13% higher than the 5-day premiere of Disney+/Marvel’s Hawkeye, which was watched by 1.5M HHs from Nov. 24-28.
Loki was the first prominent Disney+/Marvel series to drop on a Wednesday. That series still ranks as the highest 5-day premiere for a Disney+ series per Samba TV which clocked 2.5M U.S. households; Book of Boba Fett Ep. 1 pacing 32% behind it.
This does give BOBF a significantly higher opening week than Hawkeye. Which isn’t all that much of a shock to me, since interest in Disney + Marvel cratered with Falcon and the Winter Solider and has never recovered.
However, there are two huge questions that need to be answered. First, foremost, and most vital, is it generating new subscriptions? Answer: No. There has been no uptick in subs to Disney + especially in the all-important North American market.
Second: is it at least attracting current subscribers? When you are trying to keep what you’ve got, it’s a major issue.
From That Park Place:
With 1.7 million households tuning in, that accounts to a very small percentage of the total 40 million US households subscribed to Disney.
The most important stat was kind of invisible to Deadline because they are all Hollywood liberals.
“Of the top 25 largest markets for Boba Fett, Portland, OR over-indexed the most (+71%), followed by Seattle, WA (+59%) and Sacramento, CA (+20%).“
Portland, Seattle, and Sacramento were Boba’s best markets? This is supposed to be an action series and these are the places tuning in? There are no Red State areas in this list at all. This means half the country isn’t interested in Boba Fett.
For the last thirty years, studios have had a cycle of one of them being on top of the mountain for a decade. They are flying so high that nothing but kryptonite can bring them down. In the 1990s it was Disney Animation. In the 2000s it was Warner Brothers with Harry Potter and Batman. In the 2010s it was Disney/Marvel/Star Wars. But then they stop themselves from succeeding. It never appears to be an outside agency causing their downfall it’s always from within.
Normally, it’s hard to pin down a seminal event that breaks the unbreakable but it isn’t this time. The firing and canceling of Gina Carano is going to be taught in business history books for decades to come.
Okay, I’m done here.