Solid Book of Boba Fett Numbers(?)

Solid Book of Boba Fett Numbers(?)

If you think that numbers that have been tortured until they confess to anything are solid. Well then, yes, they’ve been solidly tortured at least.

From Deadline:

The audience for Book of Boba Fett, measured by Samba TV across 46M TV devices with a panel of 3 million Smart TV households who watched at last five minutes, was 13% higher than the 5-day premiere of Disney+/Marvel’s Hawkeye, which was watched by 1.5M HHs from Nov. 24-28.

Loki was the first prominent Disney+/Marvel series to drop on a Wednesday. That series still ranks as the highest 5-day premiere for a Disney+ series per Samba TV which clocked 2.5M U.S. households; Book of Boba Fett Ep. 1 pacing 32% behind it.

This does give BOBF a significantly higher opening week than Hawkeye. Which isn’t all that much of a shock to me, since interest in Disney + Marvel cratered with Falcon and the Winter Solider and has never recovered.

However, there are two huge questions that need to be answered. First, foremost, and most vital, is it generating new subscriptions? Answer: No. There has been no uptick in subs to Disney + especially in the all-important North American market.

Second: is it at least attracting current subscribers? When you are trying to keep what you’ve got, it’s a major issue.

From That Park Place:

With 1.7 million households tuning in, that accounts to a very small percentage of the total 40 million US households subscribed to Disney.

The most important stat was kind of invisible to Deadline because they are all Hollywood liberals.

Of the top 25 largest markets for Boba Fett, Portland, OR over-indexed the most (+71%), followed by Seattle, WA (+59%) and Sacramento, CA (+20%).

Portland, Seattle, and Sacramento were Boba’s best markets? This is supposed to be an action series and these are the places tuning in? There are no Red State areas in this list at all. This means half the country isn’t interested in Boba Fett.

For the last thirty years, studios have had a cycle of one of them being on top of the mountain for a decade. They are flying so high that nothing but kryptonite can bring them down. In the 1990s it was Disney Animation. In the 2000s it was Warner Brothers with Harry Potter and Batman. In the 2010s it was Disney/Marvel/Star Wars. But then they stop themselves from succeeding. It never appears to be an outside agency causing their downfall it’s always from within.

Normally, it’s hard to pin down a seminal event that breaks the unbreakable but it isn’t this time. The firing and canceling of Gina Carano is going to be taught in business history books for decades to come.

Okay, I’m done here.

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Comments (4)

  • Dave W. Reply

    What a waste.

    January 5, 2022 at 3:37 pm
  • Chris Lopes Reply

    As Fett was one of the most anticipated shows in D+ history, this is pretty damning. What should have been a pretty cool show about the galaxy’s most dangerous bounty hunter becoming a crime lord, has become a Dancing with Tuskin Raiders. Over half of the latest episode has Boba in a Bacta tank reliving his time with them. It’s hard to run a criminal empire when your spending all your time in Highlander style flashbacks.

    January 5, 2022 at 4:00 pm
  • douglas whiddon Reply

    A good friend of mine, who is a bigger nerd than I will ever be, and thought TM was the greatest thing ever just thought that episode 1 of BOB was just “meh”. Not even worth discussing.

    January 5, 2022 at 4:57 pm
  • MrUNIVAC Reply

    I watched the first two episodes last night, and just like The Mandalorian, I thought it was fine. Not great, not terrible, just fine. I feel like 61-year old Temuera Morrison isn’t really cut out for some of the stunts and action, although thematically it makes sense because Fett is crippled from being in the Sarlacc for God knows how long.
    Nothing Star Wars-related has really blown my socks off since The Force Unleashed, but I enjoyed picking out the memberberries. It’s nice to see that 8D8 is still kicking around Jabba’s palace (we already saw EV-9D9 working at the Mos Eisley cantina). and that Captain Rex (the Star Tours robot voiced by Pee-wee Herman, not the Clone Wars clone) got a new job at the casino.
    I’m hoping that we’ll see a podrace at some point since we’re hanging around Mos Espa.

    January 6, 2022 at 4:07 pm

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