Disney Screws the Theaters Afterall

Disney Screws the Theaters Afterall

This is my shocked face.

Despite all of the promises that Disney made to the theaters last year about how they would never think about putting Black Widow in the Theaters before they put that flick on Disney Plus, they are now putting it on Disney Plus.

From Bounding Into comics

“Just a month ago, Disney CEO Bob Chapek confirmed to investors that Black Widow would be a theatrical release. As reported by The Hollywood Reporter, Chapek stated, “We are still intending for it to be a theatrical release.” However, he would give himself an out saying, “We are going to be watching very carefully to see whether that strategy needs to be revisited.”

Well, all of that is out the window as Disney announced they will be releasing Black Widow to theaters on and on Disney+ with Premiere Access on July 9th. They will also be doing the same for Cruella on May 28th.  Marvel Studios’ official Twitter stated, ‘Black Widow in theaters July 9 and on Disney Plus with Premiere Access. Additional fees required.’

Chairman of Disney’s Media & Entertainment Distribution Kareem Daniel stated, “Today’s announcement reflects our focus on providing consumer choice and serving the evolving preferences of audiences.  By leveraging a flexible distribution strategy in a dynamic marketplace that is beginning to recover from the global pandemic, we will continue to employ the best options to deliver The Walt Disney Company’s unparalleled storytelling to fans and families around the world.”

Translation: Warner Media’s strategy of abandoning the theaters seems to be working for them. So we are hanging the theaters out to dry too.

There seems to be less screaming from the talent side of things. They have probably worked out payment deals that will make up some of the difference from lost backend deals. Although there is no way in hell that Fiege can be happy about the situation. He just went from being the biggest movie mogul on the planet to being a TV producer for the rest of his life.

Okay, I’m done here.

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Comments (3)

  • doug whiddon Reply

    Release to theatres – Disney gets half-ish of the money. Release to their own streaming service – Disney gets all the money (which may or may not be more than the amount they would have gotten.) Makes sense from Disneys point of view. Even before Covid, I rarely went to the theatre. And, quite frankly, I prefer TV shows over movies.

    March 23, 2021 at 10:14 pm
  • Bonesaw Reply

    Also when released to cinemas there is always going to be a limiting factor – the maximum number of seats in the cinema, and the logistical problems of getting to and from the cinema.
    If you live and hours drive away from the cinema, you’re less likely to go than if you can walk there.
    Also there’s plenty of people (especially now) who hate crowded theatres with twats screaming at the screen, people plying on their phone, and all the other nuisances.

    Getting a few people around your house to watch the movie has no realistic limit to capacity other than bandwidth., and all the nuisances are eliminated or significantly reduced.

    It’ll be interesting to see when official opening box office numbers will start to include streaming services too.

    March 24, 2021 at 2:34 am
    • Codex Reply

      That only works if people do not hate you and your Service…

      March 25, 2021 at 9:06 am

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