Disney Magic

Disney Magic

“This will enable us to tell great stories inspired by the perfect mix up creative excellence enhanced by data driven audience insights delivered in ways consumers want.”  – Disney CEO Bob Chapek’s speech at Disney Investor’s Day.

If Shakespeare had listened to “data driven audience insights,” Juliet would have woken up in time. And her play would have been forgotten by 1598.

 Data driven audience insights, is how you get a complete mediocrity like The Mandalorian. 

Like I said before, “an accountant with the soul of an accountant.”

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Comments (3)

  • DJ Reply

    ” enhanced by data driven audience insights delivered in ways consumers want….”
    In other words, no artistic vision required, but just delivering a product.
    Just like Walt Disney himself was doing, which made his company so successful! Or….not.

    December 15, 2020 at 8:16 pm
  • Patrick McNally Reply

    Did data-driven insights dictate that Star-Lord should go cuck-homo? Count me as a skeptic on that one.

    December 15, 2020 at 10:41 pm
  • Codex Reply

    Data-driven insights are the cover for when mediocrity is the feature, not the bug.

    December 20, 2020 at 6:17 am

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