Disney MagicThe Dark Herald
“This will enable us to tell great stories inspired by the perfect mix up creative excellence enhanced by data driven audience insights delivered in ways consumers want.” – Disney CEO Bob Chapek’s speech at Disney Investor’s Day.
If Shakespeare had listened to “data driven audience insights,” Juliet would have woken up in time. And her play would have been forgotten by 1598.
Data driven audience insights, is how you get a complete mediocrity like The Mandalorian.
Like I said before, “an accountant with the soul of an accountant.”