04Dec
Attracting Female Readers, part II
by the Legend Chuck Dixon Continued from Attracting Female Readers, part I Back to history for a moment. The female comic readers, along with the boys, stopped buying and reading comics in significant numbers in the 1970s. This led to the “implosion” in sale that very nearly drove the major comics publishers out of business. Only through timely sales of properties to ancillary media, licensing from a sudden interest in superhero action figures, and some canny marketing (by Stan Lee at Marvel) did...