Disney Accomplished This Feat
Wow, this is bad. This article from Deadline is pretending that Guardians of the Galaxy was an amazing stellar mega-hit this weekend instead of an underperformer that probably isn't going to make a profit unless its got one hell of a set of legs on it. From Deadline: "Disney accomplished this feat this AM off a global promotional partnering campaign valued at $90 million." A promotional partnering campaign is when you go to various companies like McDonald's, or Kellogg's, or Walmart Tee-shirts,...